To be sure, Musk himself is unsure if he will succeed in his bid, but he said he has a backup plan if the company rejects his offer. “Creating a public platform that is maximally trusted and broadly inclusive is extremely supportive to the future of civilization,” he said. Musk has framed his proposed bid as a fight for free speech, rather than for his own financial benefit. “Musk has never shown any interest in an ad-supported business and one hopes that he will put lieutenants in charge who understand the advertising industry,” Lowcock said. Before announcing that he planned to acquire Twitter, Musk proposed getting rid of ads and rewarding verification checkmarks to users who paid for a subscription service. It’s unknown whether Musk will continue that approach or diverge completely.”įor all the businesses he’s been in - from manufacturing electric vehicles to launching rockets and satellites– Musk hasn’t run one that’s primarily supported by advertising revenue. Under Twitter’s former CEO, Jack Dorsey, “Twitter prioritized the health of the platform and that was appreciated by the advertising community,” he said. “Can you imagine if that was opened up to even more freedom of speech and there would be less policies, rules and repercussions? That would not be a place people would want to hang around in.”įor advertisers, the problem isn’t free speech, but rather the lack of any content moderation on Twitter, said UM Worldwide’s Lowcock. “In terms of everyday users, people hate the harassment,” said Matt Navarra, a social media consultant and industry analyst. Opening the platform up even more could make that problem worse. He’s also slagged a British cave explorer as a “ pedo guy.”Įven with Twitter’s ever-evolving rules and policies around content, many users still face harassment and doxxing, or the revealing of personal details. That includes memes that mock transgender people and one, since deleted, comparing Canadian Prime Minister Justin Trudeau to Hitler. Shortly thereafter, Musk reached out to the company and mused that “he might need to buy Twitter.”īut many of Musk’s own rants and jabs haven’t been barred. government official was deemed to violate the platform’s rules. The publication’s Twitter account was banned after a post about a transgender U.S. Much of Musk’s ire against Twitter has been directed against what he perceives as censorship by the platform, and he has sympathized with users who have been booted off, such as the conservative satirical publication the Babylon Bee. Musk, with more than 80 million followers on Twitter, has long been one of the site’s most prominent users and also one of its most outspoken critics. paused advertising on Meta’s Facebook in protest over harmful content on the site and concern their ads would appear in association. In 2020, dozens of companies - from Coca-Cola Co. Conservatives rail against what they claim is a liberal bias, while others say the platform doesn’t go far enough in curbing calls for violence or hate speech. Also like its peers, especially Meta Platforms Inc., Twitter has struggled to balance how it regulates content on the site. Twitter, like other social media platforms, is highly reliant on advertising, which accounted for close to 90% of its $5.1 billion in revenue in 2021.
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